To support the ongoing growth of Web-based activities and the opening of new points of sale in locations across Canada, DeSerres sought to develop marketing tools designed to boost sales and maximize online exposure.
To enhance brand impact via La Presse +, Reptiletech was commissioned to develop 'back to school' advertisements, as well as a fall 2103 advertising campaign. Artistic direction and advertising content creation was also developed in conjunction with the internal marketing team.
In addition to advertising creation, DeSerres mandated Reptiletech with the design of landing pages offering a combination of online pre-shopping and shopping experiences. The design, realized outright by Reptiletech, was monitored in real time to provide for an exhaustive analysis of results.