Arctic Gardens, the consumer face of Bonduelle, world leader in processed vegetables and leading processor of frozen vegetables in Canada, mandated Reptiletech to redesign the brand's website.
After revisiting packaging (brand image), the company sought to offer the general public a website which reflected the look and feel of the changes instituted.
As a result, several elements of packaging were incorporated into the site to enhance product and recipe association, one of the brand's new underlying communications thrusts.
Recipes appear with links to ingredients used or associated with site content, with images and aesthetics playing an all important role in brand and product presentation.
Over and above the creative, customer-oriented marketing aspect, the site provides for user autonomy with quick, easy content management via the company's Intranet.
To make allowance for the modern-day reality of Arctic Gardens consumers, Reptiletech also developed a mobile version of the site optimized for use with tablets.