Search Engine Marketing (SEM)

What is fee-based product positioning (SEM). Fee-based positioning involves the purchase of target keywords from the various search engines which appear in the space reserved for fee-based positioning (either at the top of the page or in the right-hand margin).

Fee-based positioning, contrary to organic indexation, has the advantage of producing immediate results and comes replete with the following benefits:

  • Kick-start sales quickly
  • Offset keywords which do not appear in organic search results
  • React quickly to certain keywords during events
  • Test keywords quickly with a view to optimizing organic indexation

An effective campaign entails a lower cost per click (CPC) over the longer term while maximizing session conversion.

Reptiletech can help you implement fee-based positioning campaigns so that you derive the maximum from each dollar invested!

Fee-based positioning is also known as:

  • Pay per click (PPC)
  • Search engine marketing (SEM)
  • Fee-based indexation
  • Keyword purchasing campaign
SEM - Google quality score

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